FY2025 · period end Dec '25 · from the 10-K filed Apr 23, 2026
| Metric | FY25Dec '25 | FY24Dec '24 | FY23Dec '23 | FY22Dec '22 | FY21Dec '21 |
|---|---|---|---|---|---|
| Revenue | $9.95B | $9.42B | $8.81B | $1.22B | $9.40B |
| Gross Profit | $7.37B | $9.08B | $6.40B | $0.89B | $6.12B |
| Operating Income | $0.06B | negative: -$0.02B | negative: -$0.21B | $0.00B | $0.01B |
| Net Income | negative: -$0.24B | negative: -$0.03B | negative: -$0.28B | negative: -$0.65B | negative: -$0.22B |
| EPS (Diluted) | negative: -$1.40 | negative: -$1.03 | negative: -$1.56 | negative: -$0.52 | negative: -$1.02 |
| Metric | FY25Dec '25 | FY24Dec '24 | FY23Dec '23 | FY22Dec '22 | FY21Dec '21 |
|---|---|---|---|---|---|
| Total Assets | $9.69B | $10.21B | $1.48B | $1.47B | $1.93B |
| Total Liabilities | $4.20B | $4.43B | $4.62B | $0.64B | $5.84B |
| Stockholders' Equity | $5.43B | $4.11B | $4.27B | $4.24B | $5.06B |
| Cash & Equivalents | $0.91B | $1.29B | $0.30B | $2.14B | $0.72B |
| Total Debt | — | — | — | — | — |
| Metric | FY25Dec '25 | FY24Dec '24 | FY23Dec '23 | FY22Dec '22 | FY21Dec '21 |
|---|---|---|---|---|---|
| Operating Cash Flow | $0.42B | $0.10B | $0.45B | $0.06B | negative: -$0.10B |
| Capital Expenditures | $0.11B | $0.13B | $0.17B | $0.21B | $0.29B |
| Free Cash Flow | $0.31B | negative: -$0.03B | $0.28B | negative: -$0.15B | negative: -$0.38B |
| Metric | FY25Dec '25 | FY24Dec '24 | FY23Dec '23 | FY22Dec '22 | FY21Dec '21 |
|---|---|---|---|---|---|
| Gross Margin | 74.1% | 96.4% | 72.7% | 73.1% | 65.1% |
| Operating Margin | negative: -0.0% | negative: -0.0% | negative: -0.0% | negative: -0.0% | negative: -0.0% |
| Net Margin | negative: -0.0% | negative: -0.0% | negative: -0.0% | negative: -0.1% | negative: -0.0% |
| Return on Equity | negative: -5.1% | negative: -4.4% | negative: -6.5% | negative: -14.1% | negative: -3.9% |
| Return on Assets | negative: -2.4% | negative: -1.8% | negative: -2.7% | negative: -5.8% | negative: -1.9% |
| Debt / Equity | 0.22× | 0.30× | 0.26× | 0.24× | 0.45× |
Showing the most recent 5 annual periods. Get 15 years of history on the Pro plan, or unlimited history back to 1993 plus the smart-money dataset and webhooks on Institutional.
| Form | Accession ID | Report Date | Filing Date | Accepted At | Source |
|---|---|---|---|---|---|
| 20-F | 0001104659-26-047177 | Dec 31, 2025 | Apr 23, 2026 | Apr 23, 2026 10:41 UTC | EDGAR |
| 20-F | 0001410578-25-000824 | Dec 31, 2024 | Apr 23, 2025 | Apr 23, 2025 10:33 UTC | EDGAR |
| 20-F | 0001104659-24-049045 | Dec 31, 2023 | Apr 19, 2024 | Apr 19, 2024 10:13 UTC | EDGAR |
| 20-F | 0001410578-23-000782 | Dec 31, 2022 | Apr 25, 2023 | Apr 25, 2023 10:05 UTC | EDGAR |
| 20-F | 0001410578-22-001089 | Dec 31, 2021 | Apr 29, 2022 | Apr 29, 2022 13:56 UTC | EDGAR |
| 20-F | 0001104659-21-049360 | Dec 31, 2020 | Apr 12, 2021 | Apr 12, 2021 20:36 UTC | EDGAR |
| 20-F | 0001104659-20-052015 | Dec 31, 2019 | Apr 28, 2020 | Apr 28, 2020 13:30 UTC | EDGAR |
| 20-F | 0001144204-19-017964 | Dec 31, 2018 | Apr 3, 2019 | Apr 3, 2019 18:05 UTC | EDGAR |
Direct links to SEC EDGAR. BZUN has additional filings available on the SEC site.
6 numbers Baozun Inc. later changed — same XBRL tag, both filings linked.
Net Cash Provided by (Used in) Investing Activities·FY 2016
Notable restatementwas-119.4MCNY
Revised up in a 20-F.
Assets, Current·As of Dec 31, 2015
Minor restatementwas1.8BCNY
Revised down in a 20-F.
Accounts Receivable, Credit Loss Expense (Reversal)·FY 2023
Major restatementwas2.2MCNY
Revised up in a 20-F.
Other Liabilities, Current·As of Dec 31, 2022
Major restatementwas12.9MCNY
Revised up in a 20-F.
Deferred Tax Assets, Valuation Allowance, Noncurrent·As of Dec 31, 2015
Major restatementwas7.8MCNY
Revised up in a 20-F.
Other Assets, Current·As of Dec 31, 2015
Major restatementwas4.7MCNY
Revised up in a 20-F.
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Restatements are detected by comparing every vintage of a fact across all of Baozun Inc.'s filings back to 1993. A revision is not by itself a sign of wrongdoing — companies re-file for many legitimate reasons. This list is not exhaustive: it shows BZUN's most significant revisions, and a figure absent from it has not been certified as unrevised.
Who is buying and selling Baozun Inc. — insider transactions from Forms 3/4/5/144 and institutional ownership from 13F, 13D, and 13G filings, point-in-time stamped like every other fact in the library. Traders read it as a positioning signal; risk desks read it as concentration.
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